Marketing research is “the process or set of processes that links the producers, customers, and end users to the marketer through information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications.”

Feasibility analysis
Even the most insane dream can be the basis for a successful project, the important thing that it is always supported by a correct analysis. Studying the location, evaluating the existing competitive set, defining the basic services and weighing the opportunities and risks of the new activity before it is realized are the elements that make it possible to transform even the craziest of ideas into something concrete.

briefing with the Client Company
inspections and analysis of the location
acquisition of information from databases, institutional sources, specialized press and market research
benchmark with locality and / or competitor structures
drafting of a technical report
any business five-year plan of the activity
overall assessment of feasibility
presentation to the Client Company

Concept Ideation
Everything starts from a brilliant idea, sometimes so simple as to be almost trivial, sometimes so complex as to seem almost impossible then to be realized. The creation of the concept will be the element that will guide every subsequent choice from the definition of design to the creation of operational procedures because in a sector as competitive as tourism, nothing can be left to chance or improvisation if you want to succeed.

analysis and evaluation of the area in terms of receptive tourist appeal
identification of the main demand generators and factors of tourist attraction
definition of the competitive set and benchmarking of similar structures of the reference area
identification and evaluation of the main tourist indicators in order to determine the possible start-up of the new structure
identification of target segments
definition of project standards